Equator Coffees 2023 Holiday Collection

I brought the spirit of Equator Coffees' ‘‘Better Together’’ collection to life on their coffee bag by infusing vibrant, joyful illustrations inspired by latte art and weaving a captivating story through intricate graphics. I was excited to create a rendition of the Equator Coffees tiger, reflecting the brand's unique essence and celebrating the harmonious blend encapsulated in the ‘‘Better Together’’ theme. The illustrations were used on various merchandise, including the Holiday Blend coffee bag, sweatshirt, Fellow tumbler, and enamel pin. These designs were strategically implemented across web, social media, email, and printed retail assets to enhance awareness, brand relevance, and conversion.