Ayca Kilicoglu

 Gocmen Bakery in TR | storytelling

I played a crucial role in enhancing the brand identity of a bakery owned by immigrant women in Turkey. Given their desire to emphasize their immigrant status and the cultural richness they bring to the new country, I was tasked with designing and narrating a story through illustrations that captured the essence of the bakery concept. Drawing inspiration from the birds in their logo further strengthened my idea and guided my focus in determining the focal point. I created illustrations around birds and developed a visual story. I provided a comprehensive design package to consistently apply these graphics across diverse platforms. This effort aimed to cultivate the organization's visually appealing and unified brand identity.